Author - chris

Planning your print project: Achieving successful, stress-free results

ap-planning-your-print

The decision’s made: You need some fresh marketing materials. No matter what form these take – brochures, reports, newsletters or exhibition banners – you need to follow a certain process before you take delivery of the finished product. Planning the process properly lets your printer achieve the best results for you – and makes for a more enjoyable experience all round.

Start at the end

Sounds silly? Let us explain. The first thing we, as your printer, need to know is when you want to take delivery of your shiny new marketing materials. Sometimes there’s no set date but more often than not, items are required for a specific event, client visit or product launch.  Once we have this key date, we can work back from it. This is really important if you need us to help out with design, layouts and text – of which more below…

Gather your thoughts

Although we can start from scratch, we generally require some form of brief from you.  Hate writing things down? A chat on the ‘phone is fine.  Sometimes you’ll have very clear ideas on what you want to include. That’s great too. Send us your text and any accompanying images and we’ll get to work.  Perhaps your artwork is approved and ready to go – in which case we’re ready too!

The proof of the project…

…should be built into the planning schedule! We love to get things right first time but sometimes – once you see everything laid out – you might want to make a tweak or two. That’s natural – and we want you to be 100 per cent happy with the end result. Recommendation: Play safe with your schedule and allow for a few extra days in case proofs need to go back and forward.  We’ll keep things moving as fast as possible by emailing your proofs as a PDF for ease of access. 

Expect the unexpected

At the start of this blog post, we advised you to work back from your desired delivery date – particularly if your materials are tied to an important event or business milestone. However well organised you are, sometimes things catch you by surprise (the person who needs to approve the proofs is absent, the client is coming in a day early or the early train to the conference has been cancelled). We have a great local delivery service, plus excellent courier relationships, so we’ll always try to help in an emergency. It’s even better, though, to assume from the outset that there may be some glitches and factor in some extra time accordingly.

Here’s to stress-free print project planning!

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Exhibition essentials: Print preparation for your next event

You’ve taken the sales calls, reviewed the website and signed on the dotted line. Your organisation is committed to its next business exhibition or trade show – yippee!  The buck doesn’t stop there however. You’ve made a cost and time investment to attend: now you need to make the most of it.  That’s where print preparation comes in.

Go big on banners

Want to get the big stuff out of the way first? Fair enough.  Assembling display stands on location used to be akin to a Krypton Factor test; thankfully those days are gone. Today’s banner stands are lightweight, portable and flexible yet professional, robust and durable.  Exhibiting further afield? Our range of roller banners can be carried over your shoulder in a small case and are problem-free on flights. Once you reach the exhibition hall, simply pop them together in three simple steps.  Bonus hint: Their user-friendly nature means that banner stands needn’t gather dust in the company cupboard between shows. Instead, they can be used to reinforce your branding at reception or displayed in the board room during important presentations.

Read all about it

Visitors to your exhibition stand may have spoken with lots of other organisations by the time they reach you. Overcome the problem of blending into the crowd by ensuring you have adequate quantities of quality print literature describing your organisation’s activities, products or services. These important takeaway items allow your potential customers to read all about you on the journey home. Consider bringing along stocks of brochures, leaflets, datasheets and your latest company newsletter.

Bonus hint: Why not produce a special themed edition of your regular newsletter aimed at visitors to the show?

Calling cards

The most obvious requirement is also the most overlooked. Running short on business cards during a major event is an absolute no-no. Despite the growth of electronic communication – and the use of websites such as LinkedIn – the exchange of business cards is still a common business ritual.  Forget them at your peril.

Pre-event panic

Reading this article the day before your depart? Relax. Thanks to advanced print technology, you’d be amazed at what can be turned around in a matter of hours.  Our speed demon service is designed exactly for such occasions.

Lift the phone and give us a call on 0131 226 2913. Then exhale.

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