Author - Murray Alexander

‘Tis the season to get printing

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All of sudden December is upon us. It’s a unique time of year, both frantic and fun. It’s not just busy on the domestic front either; in business life there are usually social arrangements to be made, along with tokens of thanks to give to colleagues and clients.

If you think you’ve left it too late, fear not. Digital printing technology means that there’s still time to impress with some great giveaways that will give a good impression this Christmas – and throughout the following year.

Calendars

One of the most popular seasonal giveaways, the calendar comes in many shapes and forms from small desktop versions to full-blown wall planners for all the team to consult. Consider a five-year version for the planners and project managers in your work circles.

Notepads

No matter how many laptops, tablets or smartphones we have, we still feel the need to write things down. That’s where the trusty notepad comes in. Branded notepads make a practical and cost-effective gift – and they ensure that your company name stays on desks all the way into 2017.

Cards

How could we forget these? Digital print technology means that incorporating a personal greeting or company logo in your Christmas card is no longer confined to those with big budgets. If you prefer physical cards to their electronic counterparts, EdinburghPrinting can help. Only need a short print run? No problem.

Envelopes

Want to distinguish your correspondence from all the boring brown envelopes in your clients’ in-trays? Behold the printed envelope. It’s a popular way of reinforcing brand identities all year round. At this time of year, printed envelopes are particularly useful for including a seasonal message in your pre-Christmas business correspondence.

 

Stuck for seasonal stationery ideas? EdinburghPrinting.com offers a whole host of options for corporate Christmas giveaways. Check out the full product range here.

Direct mail is not dead: Why traditional promotions still work

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Fallen in love with digital marketing? Join the club. After all, what’s not to like? Digital marketing has a lot of pluses: it’s instant, easy to measure and – many people would argue – more environmentally friendly than its physical counterparts.

Before jumping on the digital bandwagon completely, however, it’s worth considering some of the advantages of one of the stalwarts of the traditional marketing toolset – direct mail.  There are a few good reasons for its enduring popularity…

Offline opportunities

It’s easy to forget that we’re not all permanently plugged in. Marketers, however, do so at their peril.  Never forget your audience – who are they and how do they access information to help them make buying decisions? Don’t succumb to the temptation to only target the older generation with information in printed form. A study from Royal Mail’s Market Reach demonstrated that brands have a genuine opportunity to use direct mail creatively to engage with young adults living at home with their parents.

Better together

Astute marketing professionals use a combination of direct mail and digital to create synergy in their communication efforts.  Marketing Week recently reported that a quarter of younger parents (mostly aged 25-44) agreed that direct mail helped alert them to new products and services. Interestingly, of the 45 per cent of families with younger children who claimed they could not live without the internet on their phone, 15 per cent said they had responded to direct mail online using their mobile or tablet.  Direct mail, therefore, can act as an important signpost to an organisation’s new app or online promotion.

Feel-good factor

For most of us, buying is an emotional – as well as a practical – process. The swoosh of the arrival of a new email doesn’t compete with the exciting thud on the doormat as your favourite magazine is delivered. Someone, somewhere is undoubtedly working on an app that appeals to multiple senses. Until then, however, the tactile qualities of print have the winning touch.